From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience
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Why visual branding matters
From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience
Why visual branding matters
- One concept that's often overlooked when you have a hypersyndication strategy is visual branding. It is essential that your videos have some common glue that tie them together. And if you're doing audio only content, make sure you look at things like musical beds or stingers to create a consistent identity. What happens is is that people will see your content in more and more places, plus a lot of these distribution points put their own branding on top of your videos. YouTube is particularly aggressive with this. The important thing here is that you help establish the source, where is the content coming from, so that you could pull people back to your site or your channel. Let's discuss a few strategies. When it comes to branding, it really needs to stand out. Just a simple, small logo is probably not enough. We're going to talk about color palettes. We're going to talk about making sure that you have consistent fonts. It's more than just putting the same logo on the front. Make…
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