From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Working with an ad script outline

Working with an ad script outline

From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Working with an ad script outline

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- Creating a script outline can take on a number of different forms. Something that's typical for commercials, is to break down the video and audio contained in your content to a series of columns. So on the left, you would have your video. And that would explain the image that was showing onscreen. And on the right, you would have the audio. And it would explain the audio that was matched up with the video. Now we did not do that for Lindsey's video, but how I would do this in this process would, after I received Lindsey's questions, I would probably start to highlight, in bold, the actual interview content that I thought was really, really good. From there I would take that video and start to lay it out into the column, being very specific. And then come up with a bunch of B-roll material to lock that in. Now because I was very keen on the ability to have a little bit more flexibility with our video, we didn't do that. There's a little bit of leniency in our script, where what you…

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