From the course: Live Video Streaming: Essential Skills
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On-demand content promotion
From the course: Live Video Streaming: Essential Skills
On-demand content promotion
- I mentioned earlier in this chapter that on demand delivery provides you a second chance to reach the target. But, without a remarketing strategy that you can execute on, you won't be able to increase your impact to its maximum potential. Much in the same way I recommend promoting your livestream, the post-event follow up is equally important. Again, whether it's a social media strategy, outbound text communications, targeted post-event one-click video emails, or, even traditional earned and paid media campaigns. A multi-channel plan to promote beyond the live show, can reap rewards and increase your impact. There's life beyond the livestream, and I can't recommend enough that having a strategy, no matter how big or small the project, is critical to seeing the full potential of your program.
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