From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience

Unlock this course with a free trial

Join today to access over 22,400 courses taught by industry experts.

The importance of adaptive streaming

The importance of adaptive streaming

- With mobile devices it's very important that you take advantage of adaptive streaming. This means that the quality of video will automatically adjust to match the network connection. For example, maybe I've got my iPad Pro with me, and I take this on the road. Well, it's got a built in cellular connection, and that's useful. But when I get to the hotel I'll probably switch over to wifi. That's great, and I can fire open the movies app or go ahead and stream something off of my iTunes account. Or, maybe, launch YouTube, and I can watch a high quality video over the wifi network on the screen, and that works quite well. On the other hand, maybe I take out my mobile phone. I'm going to want to get that quality a little bit lower. I'll show that in a second. This has become a necessity due to the smaller storage capacity on most of these mobile devices. Sure, the phones keep getting larger and larger capacity, but they don't giant hard drives attached. People will often want to keep…

Contents