From the course: Online Video Content Strategy
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The title of a video is a promise
From the course: Online Video Content Strategy
The title of a video is a promise
- The title of a video is a promise, and the video itself has to deliver on that promise. A lot of people struggle with this. They need to make an interesting title, but they also need to make sure that it gives some context of the video people are actually going to watch, but you need to do it without being intentionally misleading. This is something that I see people struggle with time and time again, whether they're individuals or companies. This is where they can't seem to strike a balance, but it's not as difficult as you would think. I just think that it's a matter of being clear versus being clever. Am I communicating exactly what this video says it is, and am I speaking to some kind of emotional value for the viewer versus just trying to make something attention-grabbing and clever? I think this is where people make the biggest mistakes. And I think that a good example of that would be if I did a video that's titled Five Common Mistakes in Online Video. That is straightforward…
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