From the course: Online Video Content Strategy

The value of online video

From the course: Online Video Content Strategy

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The value of online video

- The value of online video may not be obvious upfront but you have to take into consideration that video is one of the most impactful and powerful ways to reach an audience because it's the next best thing to being there in person. With videos, you can actually generate leads for your business and you can qualify viewers. You can also educate them so that they can approach the buying process with an informed point of view and this is probably going to make it easier to close that sale if that's something that matters to you. Video also let's you do so much more. It allows you to build a real community around your content. It allows you to have conversations and it allows you to have a better understanding of the people that you're reaching and how you can better serve them. Ultimately, if you really take a hard look at what people are doing in the online space with video, you'll realize that the power of video is undeniable.

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