From the course: Online Video Content Strategy
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If a video is underperforming what should I do next?
From the course: Online Video Content Strategy
If a video is underperforming what should I do next?
- Now that you've completed the course, let's go to some quick Q&A. These are some frequently asked questions that I get all the time. And we're going to start with a very popular one, what do you do if a video is underperforming? Now, if a video is underperforming, one of the first things I suggest you do is look at your analytics. Your analytics usually will have some indication as to why this video might be underperforming compared to another video. Also, I would say you have to gauge your expectations and figure out, realistically, what underperforming actually means. Now, if a video is underperforming and you find legitimate evidence of that in your analytics, what I would suggest is trying to see if you can, one, make minor changes to the title, or even the thumbnail, because maybe it just wasn't telling the story or catching people's attention. And then once you've done that, I would try redistributing it in social media platforms to see if you can breathe new life into the…
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