From the course: Learning to Write for the Web

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Solution: Rewriting to remove hyperbole

Solution: Rewriting to remove hyperbole

From the course: Learning to Write for the Web

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Solution: Rewriting to remove hyperbole

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- As with almost all of these exercises it's unlikely that your edited text will be the same as mine. However, I'm going to walk you through my rewrite of this piece, so that you can understand the reasons for my editorial decisions. As I mentioned, the aim isn't to remove every piece of marketing speak from the text. Here I tried to keep the key concept that this company wants to help you relax, because it's a nice way of leading into their offering. It gives potential customers the excuse they need to start using a cleaning service, because now they feel like they deserve it. However, once we start looking at the facts in this article we have to look at what sets this company apart from others. In my mind that differentiates it is their guarantee. For this reason I pulled the guarantee information from the bottom of the page to the top. After the guarantee length of time in the business is probably the next most important fact, followed by their individualized services. The other…

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