From the course: Learning to Write for the Web

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Well-written content is already SEO-optimized

Well-written content is already SEO-optimized

From the course: Learning to Write for the Web

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Well-written content is already SEO-optimized

- I want to finish by talking about the relationship between good online content creation and search engine optimization. If you're responsible for writing content for a website, you've probably read lots of tips and tricks designed to get your website pages to rank highly in search results or you may have had unsolicited offers from companies who claim that they can get your site into the top 10 results in Google. Some of the tips might sound sensible to you. Others might seem a bit weird. As for the companies making those promises, I'd recommend that you don't get involved with them at all. Here's the big issue with search engine optimization or SEO. SEO is big business. Very few online searches move beyond the first page of result, so companies really do start fighting for search engine result placement. The thing is, nobody outside the search engine companies knows how do search algorithms work. There are whole blogs devoted to dissecting the offhand comments that people who work…

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