From the course: Interaction Design for the Web
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Attractive things work better
From the course: Interaction Design for the Web
Attractive things work better
- In his 2007 book Emotion and Design, Don Norman says, "Attractive things work better." That sounds like a weird statement to make. How does the way something looks affect how well it works? If we're in a pleased, relaxed state, our brains work differently than if we're in a worried, stressed state. We're more likely to be creative, open to new ideas, thinking broadly. That can make us more tolerant of minor distractions or problems we might encounter. Stress narrows our focus more, which is good for concentration but not so good for dealing with uncertainty. It makes us less tolerant of issues we might face with the products we use. So, when we work with attractive products which make us more pleased, it's possible that we'll pay less attention to minor annoyances and we'll be in a better, more receptive state to resolve them than if the product feels unattractive to us from the start, which just sets us off in bad and stress-filled mood. You might argue that this is just about…
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