From the course: Collaborative Design: Vision and Strategy
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Defining your vision
From the course: Collaborative Design: Vision and Strategy
Defining your vision
- Here's a question likely to stop your team in its tracks. What is this project's purpose? This is a crucial question, and one that a lot of my clients like to skip past, because it's tricky. It's also easy to dismiss this question as too obvious, but anyone who's worked on a project that didn't have a well-defined purpose can tell you that it's worth articulating. What I'm looking for when I ask about the project's purpose is a sense of clarity around high-level objectives. For example, if you're designing a new recipe management app, the purpose of the project might be to create a better way to manage and share recipes. Or it might be something a bit more heart-centered, like supporting people in preserving and sharing their family traditions around food. Those are two distinct purposes, and it's important to articulate which one is more accurate. Without a well-articulated goal, your project is pretty much doomed to mediocrity. Your purpose informs every decision along the way, so…
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Contents
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Creating a common vision1m 44s
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Asking better questions1m 11s
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Start with the customer2m 6s
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Defining your vision1m 40s
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Digging into the deeper why2m 44s
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Articulating the key message3m 22s
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Understanding your client's positioning2m 13s
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Measuring success1m 35s
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Planning for the future2m 52s
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Putting it all together2m 2s
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