From the course: Interaction Design for the Web
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Distractions
- Although we live in a modern society, parts of our brains are still wired to respond to the types of threats we'd face when we lived in a more natural environment, thousands of years ago. For instance, any movement in the edges of our vision could be a tiger about to pounce out of the long grass. Almost subconsciously, our brains alert us to the potential problem, and we're distracted. Of course, in our daily lives, it's more likely to be an animated advert in the corner of the page than it is a tiger, but our brains don't know that. We still feel the need to check it out. When there are too many distractions, that part of our brains gets a little overwhelmed, and the fight-or-flight response takes over. When we get into that stressed mode, our focus narrows, and we tend to concentrate on short-term solutions rather than the best overall outcome. In other words, we aren't able to work in the most efficient or optimal way. Each distraction is an extra thing we have to pay attention…
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