From the course: Web Career Clinic

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Optimization

Optimization

- Hi there. I'm Lauren Bacon. Welcome to this week's edition of the Web Career Clinic where I explore how to build a career you love making good stuff on the web. Today's topic is optimization and performance, and I'm going to guess that for a lot of you this feels like a nice to have, the icing on the cake, so to speak. Optimization often falls into the category of stuff we'll work on if there's budget leftover, but I want to talk for a minute about why I believe it's much more important than most of us web professionals tend to think. Here's an example of just how much optimization can matter. I was at a conference recently, and a technologist who works in government was on stage talking about the importance of web page performance. She told us a story about redesigning this government body's website, and doing some user testing. The new design featured beautiful big hero images on every page. They looked gorgeous, but when they went and watched users accessing the website they…

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