From the course: Planning a Web Design Portfolio: Growing Your Freelance Business

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Speaking the language of problems and solutions

Speaking the language of problems and solutions

From the course: Planning a Web Design Portfolio: Growing Your Freelance Business

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Speaking the language of problems and solutions

- Let's talk results. As I mentioned earlier, your clients aren't hiring you to make things pretty, they're hiring you to solve real problems for them. If you were trying to sell me a car, you probably wouldn't start by telling me about the paint job. But that's essentially what a lot of design portfolios do. They showcase big gorgeous images without providing any contacts for the design decisions that led to the end result. It's paint job all the way. And while a great paint job might turn heads, any intelligent customer will want to know a little bit more about what's under the hood. And more importantly, whether what you're selling can get them from A to B. In order to convince people that your designs have substance you need to speak their language and demonstrate that you understand the problems they need you to solve. Here's a few problems I've helped clients solve with better website design. People come to our website and get totally confused. They can't find the information…

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