From the course: Interaction Design for the Web
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Telling stories
- I give a lot of training classes. Something I've noticed is that people in the class seem a lot more engaged and remember what we've been talking about better if I wrap it in a story from my personal experience, or give some of the topic history, rather than just presenting bullet points on the screen. It turns out there's some science behind this. If we're just following along with a PowerPoint presentation, the language areas of our brain get activated as we create meaning from the words we hear and see. If we listen to story, those language areas still light up, but so too do the parts of our brain associated with activity. Specifically, the types of activity that the story relates to. For instance, a story that describes the experience of eating tasty food, makes our sensory cortex come alive. A story about athletes training, makes our motor cortex activate. So, wrapping your message in a story is a better way of transmitting ideas, thoughts, and emotions to your audience than…
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