From the course: BigCommerce Essential Training
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Social integrations
- [Instructor] BigCommerce has integrations with three of the biggest social networks including Facebook, Instagram, and Pinterest, and each integration will offer something slightly different. Instagram is simple and straightforward. You can make your catalog shoppable. You can tag products in your photos and users can buy directly from the Instagram app. If you already have an Instagram strategy, this app is really powerful. Similarly on Pinterest, you can create buyable pins that users can click on and buy directly from that app. The Facebook app has a bit more to it. It lets you build a Facebook store which can certainly be useful, but more importantly, it configures the Facebook tracking pixel for you. This is what you need on your site to do any advertising on Facebook. It also makes it easier to set up and configure ads. Facebook ads are becoming a very popular way to boost the traffic to your store. So, if you were to do any of these, I'd probably recommend Facebook so you can…
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