From the course: BigCommerce Essential Training
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Viewing sales reports
- [Instructor] Knowing what moves the needle for your store and tracking that, is a huge part of running an online store. There are a lot of graphs and different software integrations that add hundreds more. You don't need a lot of graphs, you need the right graphs. Once your store is up and running, you want to know how many orders are coming in and you can do that with a daily view under analytics on the side bar and then overview. By default, this report will give you a daily view, but you can change it to anything you want. So you can change this to last week, last month, or whatever we want. If you're running a new store, it's hard to get orders and this is less useful. Then, you'll want to go to analytics and marketing. This report shows you where people are coming from. This lets you figure out your most popular traction channels so you can double-down on them or invest in new ones. If you like this chart, Google Analytics has similar features and way more detail, in case you…
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