From the course: UX Foundations: Logic and Content
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Intuitive vs. acquired behavior
From the course: UX Foundations: Logic and Content
Intuitive vs. acquired behavior
Take a look at this page. On this page there are four links. Can you see them? Chances are the first link you spotted was the read more link at the bottom. And this would be as intended. The link on the bottom is the sign to indicate to you that it's a link. It's separated from the content. The wording explicitly says read more, and it has an arrow on it indicating an action. What about the three other links? If you're used to visiting blogs, you're likely to point to the headline second, and you'd be right. Convention states that clicking on headline of an article on the web will take you to that article. But unlike the Read more link at the bottom, the headline has no visual indicators telling you that it's a link. And what about the third and fourth links? If you spotted them, I'm impressed. The third link is the author name. The fourth, the publishing date. By convention, the author name leads to an author archive, while the publishing dates points to the posting itself. But this…
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