From the course: UX Foundations: Information Architecture

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Eyeball analysis of your data

Eyeball analysis of your data

From the course: UX Foundations: Information Architecture

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Eyeball analysis of your data

Just working with the data, you'll start to gain insights into how people grouped the cards into a structure. By putting the information into certain formats, standardizing the names and creating a standardization grid, you'll start to see patterns. You won't be coming into the analysis as a completely neutral observer, and that's okay. You probably have your own ideas about how people are likely to sort the cards, and what labels they might give. What's important is to be aware of anything that confirms or goes counter to your preconceptions. Be careful not to brush aside unusual data. It's this type of surprising information that can give you great insights into how your users think differently than you do. There are certain questions that you should ask to keep yourself honest. Do people tend to create the same groups, or differrent ones? If they create the same groups, then there's likely to be good agreement about the final heirarchy. If differernt participants came up with very…

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