From the course: UX Research: Mobile Diary Studies
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Analyzing your qualitative data
From the course: UX Research: Mobile Diary Studies
Analyzing your qualitative data
- One of the biggest myths about qualitative research is that it doesn't produce actionable data. Look, I'm going to break this down and tell you honestly, that there is no point in doing research for the sake of research. It has to matter. It has to shift something in your business for you to even consider investing time and money into it. That's why synthesizing and analyzing your data is so critical. This is where the magic really happens. I'm going to show you how to synthesize your data so that you can reach those meaty and meaningful conclusions. A warning though, it's kind of like reorganizing your closet. You take everything out. You make an even bigger mess than before. And then it goes back in nice and neatly, preferably with matching boxes and a label maker. So here goes. The first step is always to spread out your data and see what you have. Mobile diary studies are going to generate a lot of data in…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.