From the course: UX Foundations: Storytelling
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Authentic, relatable stories
From the course: UX Foundations: Storytelling
Authentic, relatable stories
- [Instructor] Motivational speaker and lifestyle brand CEO, Rachel Hollis, has made millions over the past few years. Her book, "Girl, Wash Your Face," maintained a spot in the top 10 best-selling books in the U.S. for nearly a year. This woman charges a quarter-million dollars and a private jet to speak at a live event and is still bombarded by invitations. What's so special about Rachel Hollis? She's figured out the formula for delivering authentic, relatable stories every time she posts on social media. In this video I'll break it down for you and tell you four components of telling authentic stories and creating authentic content. First, don't just talk about the wins. How annoying is it when you flip to a social media feed only to find braggy posts about someone's successes? Look, I know we all want to put our best foot forward online, whether that's on social or your company's website or in the products you create.…
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