From the course: UX Foundations: Storytelling

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Brain science: Why we buy

Brain science: Why we buy

From the course: UX Foundations: Storytelling

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Brain science: Why we buy

- Consider these three facts. Alexa only works about 40% of the time, but people still love her. If an influencer or a blogger discloses that they're paid and sponsored, instead of thinking the review will be biased, their credibility actually increases. Posting a video alongside of a product description, even it's silly boosts sales by over 64%. What's going on here? Our brains process information in unimaginable speeds, and while we'd like to think that we make decisions based on careful consideration, in reality 95% of our decisions are unconscious. Storytelling is so powerful, because it triggers a biological response. A story grabs attention, elicits emotion, and engages people. When you're invested in a good story, your brain responds to it. When making decisions online or anywhere else, there are three key parts of the brain that are engaged. Decision-making starts with the area marked survival brain here.…

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