From the course: UX Deep Dive: Analyzing Data
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Breaking down qualitative data
From the course: UX Deep Dive: Analyzing Data
Breaking down qualitative data
- [Instructor] Collecting even a small amount of qualitative data can seem overwhelming. With just five moderated sessions you might have pages and pages of notes or transcripts, hours of recordings, and dozens of images. So, how do you approach all of this information. The first thing you need to do after collecting everything is separate yourself from collection mode and immerse yourself into the raw data. You and your team members can read through notes, rewatch videos, listen to recordings, or review the written transcripts of sessions. Be sure to look at the data multiple ways. Even if you learn information best in one style or another you'll get different things by watching, listening, and reading. Everyone processes information differently, but you can gain a deeper perspective and understanding just by examining the same piece of information in different ways. Your goal is to get up close and personal with the…
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