From the course: UX Foundations: Storytelling
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Choose the right story
- As we craft content for our businesses and our products, we often start by focusing on the big picture. Our vision, core values, how we fit into society, who we want to serve in the world. If you're on my email list or you've seen me speak at conferences, you know that I talk a lot about thinking big as you're creating products and crafting marketing strategy. The goal is really to tell a story that puts your company in a larger context of what people care about. But here's the thing. When it comes to conveying this story to potential customers, bigger is not always better. At a Columbia University commencement speech, Ira Glass, the host of This American Life, spoke about the need to tell big, important stories that people in our society should be talking about. Huge issues like the global refugee crisis, climate change, human rights, criminal justice. But the problem is that most people are sick of hearing these…
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