From the course: UX Deep Dive: Analyzing Data
Data is king
- [Instructor] More and more organizations are striving to be user driven and looking for ways to measure their success. I see companies hiring researchers and data analysts, launching surveys and running regular usability tests. It's great to see organizations turning to data rather than hunches or instincts to drive their decision making. But sometimes getting research done can be the easy part. What do you do with all of the data you've gathered, especially qualitative data? Turning raw data into valuable, actionable insights is a skill that often gets skipped when learning about UX. This course will provide in-depth discussions of how to analyze and synthesize the data you've collected to turn it into useful, powerful insights. Join me as I discuss ways to understand the information you've collected and craft plans to act on your findings.
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