From the course: WordPress: Ecommerce

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Defining your audience

Defining your audience - WordPress Tutorial

From the course: WordPress: Ecommerce

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Defining your audience

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- [Instructor] Most people don't buy products just to spend money. They're actually looking for solutions to their problems. Instead of looking at it from your point of view, try to look at it from your customer's point of view. Once you have the customer in mind, you can create a site and message that resonate with your customer. One of the ways that you can figure out your audience is to create personas. Personas are representations of your customers. Instead of saying our customers are middle aged women, which is really broad, you can go into much greater detail and talk about their likes and dislikes, their occupation, or anything really. As long as it helps you define your customer. For example, if you're selling yoga mats, the entry level yogi doesn't know all that much about mats, they've probably used one in their local studio a few times but they don't really know which material is best. That means if you're catering to beginners, you may need to provide additional…

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