From the course: Design Thinking: Understanding the Process

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Design thinking as a Trojan horse

Design thinking as a Trojan horse

From the course: Design Thinking: Understanding the Process

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Design thinking as a Trojan horse

- There's a growing awareness of user-centered design as a value-add in the organization. The thing is design thinking is just a sexy term for some of the user-centered design techniques that we've been using for years. I'm okay with that though. I suggest that you leverage it too. Once people get hooked on the sexiness of design thinking, you can start implementing other user-centered design techniques based on your design thinking successes. There are several other techniques that you'll find useful in your organization. Here are just a couple of them. Information architecture research and content testing helps you work out whether your content is findable and when people find it, whether they can understand it. Writing good content for online use involves much more than just search engine optimization. Doing upfront research into how your customers categorize your products or services and then doing ongoing research…

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