From the course: Design Thinking: Implementing the Process

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Extracting the pain points

Extracting the pain points

From the course: Design Thinking: Implementing the Process

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Extracting the pain points

- I already mentioned that your experience map shows you what the experience looks like today and where the problems or pain points are. The next step is to highlight those pain points and work out which are the most important ones to fix. Then you can prioritize the list of issues and turn those issues into goals for the project. I suggest that as a team, you dot vote directly on the experience map to draw out the most important pain points. Just give every member the same number of sticky dots, maybe four or five depending on the size of your experience map, then everyone on the team gets to stick their dots on the areas they think are the biggest issues. The only rule here is that you can only stick dots on the observations, not the themes or process steps. In our map, that means just the yellow stickies, not the green or blue ones. If a team member thinks a certain issue is really important, they can stick two or more of…

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