From the course: Design Thinking: Understanding the Process
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Finding the real problem
From the course: Design Thinking: Understanding the Process
Finding the real problem
- The design thinking process is a fun fast moving set of activities that take you from problem definition through to implementation planning. It all starts with in-person research to find out where your customer's issues lie. In Lean terminology, this is the get out of the building phase. Now, customers can't do your design for you, but they can show you the problems they have. Recognizing and solving these problems is likely to be delightful for customers, which translates into business value for you. You are not your users. Watching true customers performing their real tasks, then talking with them about their experiences gives you insights you can't get from sitting around a conference room table making assumptions or looking at a set of statistics or questionnaire results, which tell you what is going on but not why. Once you have insights from your customer observations, you can turn these pain points into a…
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