From the course: UX Foundations: Storytelling
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From storytelling to story selling: Monetizing your stories
From the course: UX Foundations: Storytelling
From storytelling to story selling: Monetizing your stories
- We're here, the part you've been waiting for, how to take your brand or product from storytelling to story selling. This is the business of story. Selling your products or services through story adds a human dimension to the concept of selling. It connects people to people rather than faceless corporations to massive followers. Smart marketers are leveraging this powerful tactic to engage their customers on a new level that puts normal marketing to shame. Here are three tips to get you started. First, enroll your audience before you ever try to sell them. I was recently on a stage speaking to a room of about 600 people. I was trying to sell early bird tickets to a conference, and I made a critical error. I didn't wait until I saw the head nods before I started talking money. I prematurely asked for the sale, and as a result, very few people from that audience purchased tickets. People aren't going to buy from you…
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Contents
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Your signature story3m 45s
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Where to tell your story: Evaluating possible platforms3m 56s
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Perspective matters: The angle you choose3m 47s
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From storytelling to story selling: Monetizing your stories3m 18s
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Visual storytelling: The power of pictures4m 30s
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