From the course: UX Insights Weekly

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How you know you've done enough research?

How you know you've done enough research?

From the course: UX Insights Weekly

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How you know you've done enough research?

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- [Instructor] If you've run a couple of user research studies before, you may have noticed that you begin to get the same responses from the participants as you go through the study. After maybe six or eight people, you're seeing pretty much the same behaviors. That's actually a great sign. It probably means that you're reaching saturation, the point at which you've learned all that you're likely to learn from this study. In fact, if you don't start seeing common responses, it might mean that the scope of your research is too broad, your participant sample wasn't well enough defined, or that your questions or ways of measuring responses aren't very good. In quantitative research where you work with numerical data, you need to recruit enough people to make statistically significant statements about your findings. In qualitative research, we look for repeating patterns of behavior, not statistical significance.…

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