From the course: UX Research: Mobile Diary Studies

Insights direct from your customer

From the course: UX Research: Mobile Diary Studies

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Insights direct from your customer

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- Imagine for a moment that you knew what was going on with your customers every time they performed a task that your brand or product help with. Imagine that you could know precisely what your customer's going through and learn from those pain points in the moment they happen. How powerful would that be for your business, and your products, and your marketing? I'm so excited you're here, because, in this LinkedIn Learning course, we are going to add a new technique to your market research toolkit, and that is mobile diary studies. Hi, I'm Sarah Weise. I'm a market researcher and a best-selling author, and for the past 15 years, I've worked with organizations, from Google and Citibank to the U.S. Army and PBS, guiding them towards successful marketing strategies to boost both their revenue and their impact. Today, your customers are more distracted than ever. There's more competition than ever. Your products, your marketing, your messaging must be on point to cut through the clutter and reach them in the moment when it really matters. A mobile diary study is a way to capture insights that will help you turn moments of anxiety into moments of magic, boosting not only your sales, but also the value that you bring to your customers. So let's learn about mobile diary studies on LinkedIn Learning.

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