From the course: Surveys and Questionnaires for UX Projects
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- Surveys are a useful research method to add to your tool kit. The ability to frame your questions as desired outcome statements, turn those into a questionnaire, recruit participants, and then run and analyze the results from your survey gives you a powerful tool to help you understand all sorts of consumer and user behaviors. I glossed over some statistical terms in a way that might make real statisticians cringe. It's worth learning more about some basic statistics if you'll be analyzing surveys. Even if you hated statistics in school, I think you'll find that once you have an actual reason to use them, the concepts will become much clearer, and you'll wonder what all the fuss was about. Eddie Davila has a great foundational series on statistics. Part one covers means, medians, and modes. Part two covers sampling, hypothesis testing, and data distributions, and part three talks about measuring differences with t-tests,…
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