From the course: Design Thinking: Understanding the Process

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Offshoring and outsourcing

Offshoring and outsourcing

From the course: Design Thinking: Understanding the Process

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Offshoring and outsourcing

- In larger organizations, development teams are often either in different cities or even different countries. Communicating over distance and over time zones can be really painful especially if there's also a language or culture barrier. With a design thinking approach, you have a set of artifacts that can help other team members who get involved as the project progresses to easily understand the reasons behind your design decisions. The experience map, which shows the existing customer journey, incorporates all the issues and cultural sticking points that make it clear why the problems exist in the first place. The prototype shows the intended interaction that will resolve those pain points. Often, I have found that the biggest issue in outsourcing comes at the interaction level. The outsource team can interpret a specification document but the interfaces they deliver often look like a jumble of form fields or the…

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