From the course: Design Thinking: Understanding the Process
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Organizational inertia and silos
From the course: Design Thinking: Understanding the Process
Organizational inertia and silos
- Starting a design thinking process in your organization isn't necessarily easy. One of the biggest issues is going to be the people you work with. People are used to doing things the way they've always done them. They don't like trying new things. Lots of the people you work with probably report into different areas of the organization, different silos, to use organization speak. And so they have no real incentive to listen to you when you say you want to try something different. The sad thing is the way they create products now could be horribly inefficient, and it probably leaves them with no real verification they're on the right path till after they've launched the product. But it's the process they know, and that means that I'll stick to it. You're about to ask these people to do probably the scariest thing they've had to do at work in several years. You're going to ask them to stop doing their regular day job…
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