From the course: No-Code Web Design

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Pop-ups for good and evil

Pop-ups for good and evil

From the course: No-Code Web Design

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Pop-ups for good and evil

- [Instructor] Pop-ups can lead to some ugly experiences online. You arrive at a site for the first time, before you can even read a word, pop-up asks you to sign up for an email list. Another asks you to subscribe to notifications. You aren't even sure what the site does yet, is this good user experience? It's unsurprisingly, no. Interrupting the user is a terrible user experience. Everything is demanding your attention as soon as you arrive, and it's frustrating and annoying. You're not alone in feeling that. So, why do we do this to our users? The message we send is, my brand is more important than your goals in visiting this site. Those are the evil pop-ups. But pop-ups themselves aren't evil. How can we use pop-ups for good? First of all, use delayed timing. Rather than popping up as soon as someone lands on your page, give them 30 to 45 seconds to look around before asking them to register for the email newsletter, or get a free sample, or whatever else you're doing. People need…

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