From the course: Surveys and Questionnaires for UX Projects

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Question order

Question order

From the course: Surveys and Questionnaires for UX Projects

Start my 1-month free trial

Question order

- The order in which you ask your questions matters. You'd never jump into a conversation with someone by asking their income or asking about their weird medical problems. Sure you want to know that stuff but leading into this more sensitive information with some easier questions will gain a respondent's trust and get them invested in your survey before you get personal. Normally I suggest putting your demographics questions like age, gender, and household income if you really have to ask it last. The only reason for adding them earlier in the survey is if you plan on asking different questions later based on what people tell you. Make your survey tell a story. Introduce the survey and state its topic in a really broad way then stick to that topic. In our example we might say we're interested in learning more about how people use our application and would love to get your input. Through the questionnaire itself use…

Contents