From the course: Surveys and Questionnaires for UX Projects

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Show what you learned

From the course: Surveys and Questionnaires for UX Projects

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Show what you learned

- There's no point in just telling people what the survey results were. That forces them to apply some mental effort to put the results into context. Then they'll need to work out what needs to happen moving forward. Instead, wherever you can, tell people what the findings mean for them. This goes back to the desired outcome statements you created before you even started your survey. You created those because you wanted to be able to tell a good story with the results. You wanted the results to make sense to a particular group of people who'd have to do something about what you found out. At this point, you should be able to just plug the data from your survey into these statements, and then add a brief sentence that starts with the words, "That means." Now, you won't always be able to do that, especially if you're not familiar with the business background or politics surrounding certain decisions that need to get made.…

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