From the course: Empathy in UX Design
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Storytelling with research findings
From the course: Empathy in UX Design
Storytelling with research findings
- When I deliver research findings, the plain dry facts absolutely matter. What are the key findings across participants? If the research is a usability study, how successful were the participants at expected tasks? What design recommendations will be coming out of the research? There are some cases when the facts will sell themselves. For example, when the design team trusts the value of the research, has observed sessions, and trusts that you or someone delivering the findings have properly distilled the data and reached valid conclusions. But there are other times when facts are not enough. Sometimes the stakeholders have not been engaged with the research. Even when they support the theoretical idea of doing user research as something that seems like the right thing to do, they may not be ready to run with findings. That's when the value of story-telling really comes in. To play it safe and to be honest, to make…
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