From the course: UX Deep Dive: Analyzing Data
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Tagging, pruning, and sorting qualitative data
From the course: UX Deep Dive: Analyzing Data
Tagging, pruning, and sorting qualitative data
- [Instructor] Once you've mined the data and identified potential findings, it's time to start assessing what you have, both by deciding the relative importance or impact of a finding and by categorizing it. While you are looking for individual nuggets of information, you probably started to notice trends, patterns, or storylines emerging. Now it's time to tag or code these insights with labels that help you frame or identify them, sort of like you might assign a keyword to an article or tweet. For instance, this course is identified as UX research. The specific labels will depend on the individual finding and can either describe the data objectively or start to layer on interpretation. You might hear this referred to as descriptive verse interpretive tagging. Descriptive tagging is more about identifying what is happening by variable, such as noting a place in the process people get lost or a specific tool that gets used…
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