From the course: No-Code Web Design

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Three tips for choosing effective photos

Three tips for choosing effective photos

From the course: No-Code Web Design

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Three tips for choosing effective photos

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- Photos are critically important for communicating your brand and your marketing messages. However, you may find that your photos don't seem to work in that they're not generating much excitement or interest in the form of click throughs. How can you choose effective photos for your next social media post, email, or presentation? First, make sure there are people in the photo. Plenty of businesses put photos of their building in the home page. However, you website and social media visitors could not care less about your building. They want to know about your people, so ditch those buildings and landscapes and get more people in your posts. Second, make sure the photo matches your brand. You might remember some weeks back when we discussed the voice and tone table those emotions and images that describe your brand. Well, your photos should reflect that brand as well. If your words were casual and comfortable, well…

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