From the course: Design Thinking: Understanding the Process

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Time to market, testing your ideas

Time to market, testing your ideas

From the course: Design Thinking: Understanding the Process

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Time to market, testing your ideas

- One of the biggest benefits of following an iterative development approach is reduced time to market. Often, people misunderstand that to mean that iterative development builds the same amount of code in less time. That's not necessarily true. What it does is build the most important bits of code, the ones that deliver the most business benefit, earlier. That code with just the most important pieces in gets released earlier than if you'd wait until every part of the product was built. The team then fills in the spaces around that core product in subsequent iterations. So the time it takes you to put something out in front of customers is reduced with iterative development. But what is that something? Well, this is one of the lovely benefits of design thinking. Because you've been listening to real customers, and because you've already tested your prototype ideas before you start building a real product, you can get a really…

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