From the course: Design Thinking: Understanding the Process
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Track your successes
From the course: Design Thinking: Understanding the Process
Track your successes
- How are you going to show that your crazy idea to start doing design thinking was worthwhile? The only way is to track what you did and then to show how your actions directly impacted customer satisfaction and revenue. I suggest you start with an empty presentation deck and just keep adding to it as the project progresses. Show photos of the early sketches and prototypes, then screenshots of the first alpha build and the first release. People love following the story of how the interface matured. And with a design thinking approach, they should be able to trace the visuals in the release product all the way back to those initial sketches. Then you can make it clear to them how the sketches were based on user research and how that was the central reason for the product's success. You can also show how consistent user feedback shaped the design and kept you on the right path. You can demonstrate how much cheaper it was…
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