From the course: No-Code Web Design

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Using ebooks to promote your business

Using ebooks to promote your business

From the course: No-Code Web Design

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Using ebooks to promote your business

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- These days, lots of people are self publishing their own books. Some are selling these books online, often at Amazon and their own websites. However, selling self-published ebooks is a tough business, because of the amount of promotion required. Before you try selling your ebook, consider why you wrote the book in the first place. Are you trying to establish expertise as a consultant? Wanting a textbook for that class that you're teaching? Or are you really focusing on the ebook as a product? If the ebook is a way of establishing your expertise, rather than the focus of your sales, consider some other approaches to promotion. For example, package a short ebook, maybe a chapter of a longer work, and give it away to anyone who joins your email list. Now you have someone to whom you can send weekly emails, discussing your latest work, blog posts or videos, and encourage them to buy your full ebook, higher you as a…

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