From the course: Prototyping a WordPress Project in Adobe XD

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What is UI?

What is UI?

From the course: Prototyping a WordPress Project in Adobe XD

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What is UI?

- [Instructor] What is UI, or user interface design? User interface design is the complement to user experience design. It's the look and feel, the presentation and interactivity of a product. It covers the relationship between brand, graphic/visual and front-end design. UI design focuses on the user's visual experience. It determines how a user interacts with an interface, be it an app, a video game or a website. It's all about how the user navigates from A to B via different visual touchpoints. The job of a UI designer is to design all of the screens through which a user will move, and to create the visual elements and their interactive properties. Everything that facilitates this movement. They're in charge of look and feel, responsiveness and interactivity. So what might a UI designer expect to see on their to do list? Let's drill down to some specifics. They may design each individual screen with which the user…

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