From the course: Design Thinking: Understanding the Process
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What design thinking helps you to achieve
From the course: Design Thinking: Understanding the Process
What design thinking helps you to achieve
- At it's heart design thinking is customer centered. The process helps you identify and fix real customer pain points. It also gives you early measurable understanding of which of your ideas are likely to be successful with your customers. If you're running a lean or agile style project process you'll be going through build, test, learn iteration. Design thinking gets you started on those iterations faster and helps you prioritize the order in which to build things, so that you get the most early benefit and feedback on your ideas. Running a design thinking exercise means your team starts off with a common understanding of what they'll be building and why. They take this understanding through the whole development process. It becomes much easier for any individual to make the decisions they need to for their jobs, because they were involved in creating the overall plan for the project. That means less time wasted…
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