From the course: UX Insights Weekly

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What is a focus group?

What is a focus group?

- [Instructor] Focus groups bring several people from your target audience together in a room to gather their input on a product or concept. For instance, before you develop an app to help people add money to their savings account, it's worth finding out what the barriers are to saving money today. By leading participants through a series of questions, you can get them to describe issues they've had with saving in the past and strategies that have worked for them. This will help you develop an app that works the way that your target audience thinks. During the session, participants talk with others in the group, building off each other's ideas while a moderator keeps a session focused on the research topic of interest. That requires the moderator to have developed a discussion guide up front. Typically, a moderator will funnel the conversation from an initial broad discussion of overall impressions of a topic, like…

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