From the course: UX Foundations: Storytelling

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Your signature story

Your signature story

From the course: UX Foundations: Storytelling

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Your signature story

- When I started my career at Booz Allen Hamilton back in 2005, there was a story that was recounted at every new hire orientation. It was the story of the frozen suit and it went like this. The CEO of a large multinational corporation asked a Booz Allen employee to be in Switzerland the next day to give an important presentation in person. The consultant immediately grabbed his overnight bag, dashed to the airport. The next morning he landed in Zurich, but when he looked in the mirror, his suit was badly wrinkled. He hung it in the shower to let the wrinkles steam out, but he accidentally fell asleep. When he woke up, the suit was soaking wet. The meeting was in a few hours and he decided he'd hang it on the balcony to dry. He left it there until the last minute to give it ample time, but when he collected it, the suit was frozen, stiff as a board. He had no choice, scraping and tugging, he put it on. When he arrived…

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