From the course: UX Foundations: Storytelling
The business of story
- Which are you more likely to remember, that this blender can run at 4,080 revolutions per minute, or that it can blend an iPhone? Our brains are wired to remember stories way more than facts. Stories move people and make your brand and your products authentic, unforgettable, and shareable. Whether you're creating content for your website, apps, social media, or latest marketing campaign stories are what stick with us. So gather around because in this course, we're going to dive into the business of story. Customers don't buy products, they buy emotion. This course will teach you how to craft stories in a way that connects with your customers and how to do it in a consistent strategic way for better user experiences, improved engagement and bottom line, more sales for your business. We'll look at real-life examples of these techniques and learn how you can implement them in your business. I'm Sarah Weise, marketer, storyteller, and bestselling author of "InstaBrain." Join me on LinkedIn Learning to unlock deep insights about what will engage and move your customers and what will help them form a deeper relationship with your brand and products.
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