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Evil by Design: Persuasion in UX Preview

Evil by Design: Persuasion in UX

With Chris Nodder Liked by 641 users
Duration: 3h 52m Skill level: General Released: 9/15/2021

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Course details

Design is communication. But a thoughtfully designed UI can do more than communicate options. It can also persuade users, nudging them down whatever path the designer had in mind. This persuasive power can be used for both good and nefarious purposes. In this course, based on his book Evil by Design, Chris Nodder discusses the ethical ramifications of persuasion in user experience design. Chris delves into the science of human behavior, the history of persuasive design, and how design can appeal to emotions. He explains different types of persuasive design and explores the limits of acceptable persuasion. Chris goes over several methods for influencing behavior patterns and shows you how to harness illogical reactions, create credibility, gain user commitment, and much more. Plus, Chris digs into how dark patterns differ from persuasive design and how to use persuasive design responsibly.

Skills you’ll gain

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Meet the instructor

Learner reviews

4.7 out of 5

209 ratings
  • 5 star
    Current value: 157 75%
  • 4 star
    Current value: 42 20%
  • 3 star
    Current value: 6 3%
  • 2 star
    Current value: 3 1%
  • 1 star
    Current value: 1 <1%
  • Gordon Taylor Gordon Taylor

    Gordon Taylor

    International Vice President | Managing Director | NED | Marketing | NPD & Launch Excellence | Veterinary | Oncology | Ophthalmology | Wound Care |…

    5/5 March 23, 2024
    A long course, but definitely worth investing your time to listen to every minute! Amazing insights into how our most fundamental psychological responses and traits can be appropriately used (but also abused) in UX.
    Helpful · Report
  • Lima Hammoud Lima Hammoud

    Lima Hammoud

    UI/UX Engineer • Masters of Web Technology • Figma • Dubai

    5/5 November 28, 2023
    I enjoyed every second
    Helpful · Report
  • Krzysztof Borkowski Krzysztof Borkowski

    Krzysztof Borkowski

    ISV Technical Specialist @ Microsoft | Knowledge Sharing, User Interface Design

    5/5 September 1, 2023
    It’s important to be aware of these practices and avoid them in your own design. Dark patterns can harm your reputation, trust, and customer satisfaction in the long run. Well structured training course.
    Helpful · Report

Contents

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